A Strategy Your Team Can Actually Run

A 360 digital marketing strategy covers every channel a business can use to acquire and convert customers, and decides which ones actually deserve the effort. It includes the audience definition, the competitive landscape, the positioning, the channel mix, the content angles and the metrics. The "360" part matters because most failures come from optimizing one channel while ignoring where it leads.

Depending on the package: 1 to 3 buyer personas, 1 to 5 competitors analyzed, a SWOT and positioning statement, an action plan ordered by impact, goals and KPIs, and channel and tool recommendations. It is delivered as a designed PDF presentation of 5, 15 or 20 pages. Delivery runs from 3 to 5 days.

A persona is built from what you already know about your customers, what your competitors' audiences reveal, and what the market data shows. It matters because every later decision depends on it: the channel you pick, the objection you answer first, the tone you use. A strategy without a persona is a list of tactics hoping to find someone.

Yes, 1 competitor on Basic, 3 on Standard and 5 on Premium. I examine positioning, messaging, channel presence and visible weaknesses. The goal is not to copy what works for them, it is to find the space they have left open, which is usually the fastest place to grow.

Your business, your market and your main goal. Anything you already have helps: current traffic and conversion numbers, what you have already tried, your competitors, your budget range and your team size. Your capacity to execute matters as much as your ambition, so tell me honestly what you can ship.

Yes, on Standard and Premium. Actions are ordered by impact and by what you can realistically do first, not grouped by channel. The Marketing Playbook extra takes this further with a full 90-day roadmap if you want the execution mapped week by week.

Yes, and it is often where it makes the most difference. A large team can afford to spread effort across six channels; a solopreneur cannot. The value of the strategy for a small business is mostly in what it tells you to stop doing.

Not in this service. The strategy delivers the plan and the priorities. For execution, I offer separate gigs covering CRO audits, landing pages, lead generation funnels, branding and content - just message me and I'll point you to the right one.

I'm a Top 1% Fiverr Pro Certified seller with 1,500+ projects delivered across 250+ industries and 800+ five-star reviews. I hold an MBA in International Marketing and have spent 6+ years in conversion systems. I've built the funnels, the pages and the content that strategies like this recommend, which is why mine stay executable.