A Mark That Works at 16 Pixels and on a Wall

A brand identity system is everything that keeps a logo consistent once other people start using it: usage rules and clear space, a colour system with screen and print codes, typography, behaviour on photos and dark backgrounds, small-format rules, and the brand language. The logo is the mark; the system is what stops it from drifting the moment you hand it to a printer, a developer or a new hire.

Depending on the package: a logo in SVG and PNG with dark and light versions plus a favicon, a 10-page brand identity book, the brand language and an AI system prompt, and an A/B test with 50 targeted users. Delivery runs from 3 to 7 days depending on the tier.

It's a ready-to-paste prompt describing your brand - its visual rules, its tone, its vocabulary, what it avoids - so any AI tool produces on-brand output without you re-explaining your identity every time. Paste it once and your social visuals, captions and drafts come out consistent. As far as I know, very few identity kits include this, and it's become the most used page of the book for my clients.

I put two identity directions in front of 50 people from your target audience and collect not just their vote but a written reason behind it. You receive the results and the verbatims, which means you can defend the final choice to a partner, a board or an investor with evidence rather than taste. It's included in the Premium package.

SVG (vector, infinitely scalable, what printers and signmakers ask for), PNG with transparency, and a favicon for the web - all in dark and light versions. The brand identity book comes as a PDF. Everything is yours to use commercially.

Your business, your audience and what you want the brand to feel like. Any existing assets help: current logo, photos, colours you're attached to, competitors you admire. Brands you'd never want to be mistaken for are just as useful - what you reject narrows the field faster than what you like.

Yes. Existing recognition has real value and throwing it away is often the wrong call. Send me your current logo and what stopped working - is it unreadable when small, wrong in one colour, dated, too close to a competitor? I'll tell you whether a redraw, a refresh or a full rebuild is the right answer before you order.

Yes. Once delivered, the logo and all identity files are yours to use commercially without restriction: print, web, signage, packaging, merchandise. You can also register it as a trademark - I deliver the vector files a trademark office or lawyer will ask for.

I'm a Top 1% Fiverr Pro Certified seller with 1,500+ projects delivered across 250+ industries and 800+ five-star reviews. I hold an MBA in International Marketing and have spent 6+ years in brand and UX design. I design marks the way a UX designer works: tested at real sizes, on real backgrounds, and where possible with real users.